GP on Kissing Some Frogs—and Finding the Perfect One

Whether it’s a relationship, a job, or even a chic sweater you know you’ll wear till it literally unravels, homing in on exactly what you want often isn’t easy. “You need vision, but also, in many cases, a great deal of work to realize it,” says GP. Creating the ultimate clean lip balm was always something of a holy grail for us here at goop—and it took us three full years to make this, the one we all fell for. “To say we had to kiss some frogs is an understatement,” GP laughs. “There’s so much we wanted to get right: It had to be super cushy, moisturizing, and nourishing. It had to feel amazing and perform even better. It had to have the creamiest slip, a smooth finish, a subtle scent, and just a whisper of a taste.”

Check Out The Article Here…

Don't miss out, subscribe!

Thank you for subscribing.

Something went wrong.

BrandWear.com is Available for Purchase. Learn more by clicking the button here:

Learn More