Ariane Goldman on Birthing—and Growing—a Company for Pregnant Women

Ariane wears the Nessa Dress.


Here at goop, we’ve been noticing—and applauding—the rise and influence of women in industry. Perhaps the only upside to workplace inequality is it has driven a lot of amazing women out of corporate America—and straight to the helm of their own companies. So we decided we didn’t want to just cheer them on anymore. We wanted to meet them and interview them and write about them. With that, we give you: Female Founders, a new column featuring women who create, design, and inspire.

Ariane Goldman had her lightbulb moment six years ago when, pregnant with her first child, she couldn’t find clothes that reflected her cool, easy style. Her months of searching resulted in HATCH, an elevated, easy-to-wear line geared toward mothers before, during, and after pregnancy.

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